Qantas, one of Australia’s national and international airlines, has promoted its connection with the Socceroos during the FIFA 2006 World Cup through a television campaign, “Football’s Taking Off”.
the new Qantas TV ad, featuring frequently before and during SBS coverage of the World Cup, shows a number of ball sports being played as soccer. On an apartment block roof a game of tennis turns into an informal football duel. A game of beach volleyball becomes an opportunity for the practice of heading skills. A schoolboy game of street cricket crosses into a kick fest. A golfer kicks his ball off the tee into the dusk sky. A game of schoolgirl netball morphs into a game of football.
Finally, on a headland a young boy kicks his soccer ball towards a goal, looking up into the sky to see a ball flying through the sky. The super, “Football’s Taking Off”. The tagline, “Qantas, Sharing the Spirit of Football For Over 15 Years”.